The 2020 Tokyo Paralympics proved to be a historic event, with Great Britain returning a first Gold Paralympic medal to Europe. USA and Japan rounding off the medals with Silver and Bronze respectively.
The WWR social media team was on hand throughout the Wheelchair Rugby tournament at the games. The team focused on the three main social media platforms of the WWR and surpassed the coverage of previous games.
In addition, the WWR Office oversaw the first stage of the implementation of the WWR Brand launch and worked with the brand consultants and creative agency Cossette to change over the initial social media channels and help to launch the new WWR website. More work is required on this, but the initial stages of implementation have been successful since the launch on the 17th August and the run into the Tokyo Paralympics.
Currently there are 8,014 people who like the WWR Facebook page.
The rundown of the engagement throughout the Paralympic Games:
| Accounts Reached | Engagement | |
| Pre-Games (17th – 24th August) | 76,322 | 2,881 |
| Day One | 10,731 | 1,041 |
| Day Two | 8,297 | 655 |
| Day Three | 16,227 | 1,589 |
| Day Four | 12,127 | 1,871 |
| Day Five | 40,629 | 6,616 |
| Post-Games (30th – 02nd September) | 32,617 | 4,440 |
The Instagram account of WWR was reactivated on the 10th August. As of 02/09 WWR has 1,102 followers, gaining 252 followers (a 23% increase) over the Paralympic games period we achieved 38,730 impressions.
The Instagram posted a total of 82 story slides. From these we had a combined engagement of 28,172 an average of 344 views per slide.
The rundown of engagement throughout the Paralympic Games:
| Accounts Reached | Engagement | |
| Pre-Games (17th – 24th August) | 1,685 | 169 |
| During Games | 5,240 | 1,111 |
| Post-Games (30th – 02nd September) | 1,325 | 197 |
The WWR twitter account was the most active over the games period, with a large proportion of the total WWR engagement via this social media platform. Currently the WWR twitter account has 20.2k followers gaining 606 throughout the Paralympic games period.
The rundown of engagement throughout the Paralympic Games:
| Impressions | Engagement | |
| Pre-Games (17th – 24th August) | 17,828 | 606 |
| Day One | 65,762 | 1,927 |
| Day Two | 12,299 | 717 |
| Day Three | 10,493 | 1,531 |
| Day Four | 9,937 | 1,977 |
| Day Five | 115,984 | 19,301 |
| Post-Games (30th – 02nd September) | 17,145 | 888 |
During day 5 the bronze medal Japan post received 85k impressions on its own.
Website
The new WWR brand included the launching of a new website on the 17th August. Since this date the website has seen an average of 750 visits per day, with visits doubling to circa 1,500 visits throughout the Paralympic Wheelchair Rugby Tournament.
The WWR would like to thank Megumi Masuda, Tracey Savell Reavis, Beau Greenway, Tom O’Brien and Aaron Whitehead.
John Timms
Head of Administration